Developing Your Brand & Building a Seamless System
What do clients see when they interact with your brand? Are you projecting your ideas or taking the time to discover and listen to your clients wants and needs? In order to achieve success in marketing, it is critical that your image and message are based on what your audience is looking for from the outside looking in, not what you wants to project from the inside out.
Web Site Content—It’s All About the Why
Every week I’m asked to look at business Web sites and tell the owners why they’re not getting the results they want.
Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminiscent of old mail-order magazine subscription schemes. Some have incorporated do-it-yourself audio and video, and some even have such media professionally produced… but, still, the results stink. Why?
Be Simple, Simplify.
In a post at the Istobe blog, Chris Herrick reports on key takeaways he picked up at the Predictive Analytics World and eTail West conferences held earlier this year. In his view, the lessons include simplicity and restraint. Here are two of his recommendations:
Zero in on the metrics that matter. Just because data is interesting, that doesn’t mean it’s inherently useful. “Figure out what you want to accomplish,” says Herrick, “whether it’s increasing online revenue, bumping up conversion rates, or lowering churn, and then narrow your focus to only use metrics that give information about that goal.”
MEET THE ELLEAY GROUP
When the The Elleay Group was formed, we had 2 goals in mind: To save those in real estate time, energy and money through better marketing, better design and better business development solutions. No matter the market there are those who are thriving and we want you to be among that group.
Latest photos on flickr
“ Working with the elleay group has given me confidence and with that confidence my business has picked up quite a bit. I have all the services i need on one bill with one call. ”
Liz Sinatro, Coldwell Banker Bain
